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Fall of Advertising and the Rise of PR, The by: Ries, Al

Not actual item image. A stock cover is shown for reference. The copy offered for sale is the one described below.Hardcover. New York, HarperBusiness, reprint, 2002, Book: Very Good, Dust Jacket: Very Good, 295 pages. Hardcover. Silver gilt titles on spine. Clean, unmarked copy with only minor wear to dust jacket. Record # 468317


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