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I Shop in Moscow: Advertising and the Creation of Consumer Culture in Late Tsarist Russia by: West, SallyHardcover. DeKalb, IL, Northern Illinois University Press, 1st, 2011, Book: Very Good, Dust Jacket: Very Good, 292 pages, hardcover. Dust jacket is in very good condition. Covers are very lightly bumped at the top corner. Interior pages are clean and bright. Binding is solid. Contains B&W illustrations throughout. This groundbreaking book is the first to study the cultural history of advertising in imperial Russia. The emergence of Russian advertising and consumer culture played a formative role in unsettling traditional tsarist society by promoting the aspirations of self-fulfillment through consumption. West's original study will appeal to scholars and students of advertising and Russian history, as well as those working in gender studies, folklore, and cultural history. Previous owner underlined some text throughout. Record # 33969
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