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Winning Direct Response Advertising : How to Recognize it, Evaluate it, Inspire it, Create it New Jersy, Prentice Hall, 1st, 1986, Book: Very Good, Dust Jacket: None, 395 pages. Illustrated with various black and white graphs, charts and examples of advertisements. Very slight soiling to edges, otherwise a very clean copy in great condition. Record # 500078 |
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